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- Program management for all global digital marketing activities
- Project management: Digital Strategy Concept for more than 20 brands and international roll-out in more than 60 countries
- Set up, training and establishing the new Digital Marketing Organisation
- Communication of business goal to the IT
- Coordination and steering of internal and external design, content and IT agencies
- Creation of roll-out guides for Web/Mobile/Social Media and Tracking
- Issue management and process optimization